Neo Content

Key Takeaway:

In 2024, innovative forms of content will continue to reshape media engagement through advanced technology, user innovation, and dynamic storytelling. Platforms like TikTok popularized the use of memes and short videos, formats now also used to educate on complex topics, while AI enhances game development, e-commerce platforms and marketing, reducing costs and improving interaction. This evolution is profoundly influencing both the business and creative landscapes of several economic sectors.

Trend Type: Social & Business

Sub-trends: Memes of Production, Storytelling: Games & Cinema, Content Marketers Will Elevate Creativity, UGC Gaming, AI Product Reviews & Description, AI In Gaming

May, 2024 • Less than 4 min read

Over the coming years, the way we engage with media will continue to evolve, driven by advanced technology, user-generated innovation, and rich storytelling. This transformation is profoundly impacting both the creation and consumption of content across various platforms.
Bite-Size Content
Memes have evolved from simple internet jokes into powerful tools for cultural commentary and societal education. As a generation raised on world-building and co-creation matures, platforms like TikTok have become adept at distilling complex topics into concise, compelling videos, like parables or cartoons before them. This method has proven effective for tackling significant issues such as climate change, with studies indicating that storytelling significantly outperforms fact-based communication in driving sustainable behaviors. This shift towards engaging, bite-sized content formats is increasingly utilized by brands, public institutions, and social movements.
Content Marketing & AI
In content marketing, the trend towards short-form videos is reshaping advertising strategies. According to Meta, Instagram Reels campaigns are 20% more effective than other video formats. This trend aligns with Microsoft research, which finds that the average human attention span is just over 8 seconds, emphasizing the need for quick, engaging content.
AI is also revolutionizing product marketing through its ability to generate precise and consistent product descriptions rapidly. AI tools can produce content up to 10 times faster than humans and at a significantly reduced cost—$0.05 per word compared to $0.25 for human-generated content, as highlighted by a Normandale College study, slashing production costs by 75%. This efficiency is crucial, especially as a TechTarget study revealed that 59% of shoppers consider product descriptions the most critical aspect of a product page, and 82% feel more confident about their online purchases when provided with detailed and accurate descriptions.
Games Industry & Storytelling
Meanwhile, the global games industry, valued at nearly $200 billion—about five times larger than the movie industry—is increasingly influencing entertainment. Deloitte predicts that by 2025, video games’ share of theatrical box office revenues will double, and most major video streamers will include shows based on games. The strong economic and creative links between these industries were evident in 2023, as some of the year’s highest-grossing films originated from video games. In 2024, AI adoption by developers to cut costs and enhance gameplay has become more prevalent than ever. Additionally, User Generated Content (UGC) gaming platforms are projected to pay out almost $1.5 billion to content developers in 2024, with the number of paid independent developers on 3D UGC platforms expected to surpass 10 million.

Use Cases

Can TikTok Help Save the Planet?

Memes of Production: EcoTok is a collective of environmental educators and activists who use TikTok as a platform for good, celebrating diversity both in identities and in approaches to climate action. Among their ranks, you’ll find scientists, students, activists, environmental educators, and civil servants. It’s mission is one of education and inspiration.

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Domino's "Mind Ordering" App

Content Marketers Will Elevate Creativity: For the launch of Stranger Things’s fourth season, Netflix partnered with Domino’s. In addition to commercials and custom pizza boxes, they also created an app that allows users to step into the shoes of a character from the show – giving them telekinetic powers that allow them to order pizza using only gestures. The campaign was a success, generating over 820 million media impressions and performing particularly well with the target audience.

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Bounty Bar: From Controversy to Viral Campaign

Content Marketers Will Elevate Creativity: Mars Wrigley used the controversy around one of their products and went viral. After announcing they were removing Bounty bars from their Celebrations product, online discussions quickly went viral, and the campaign achieved a global reach of more than 75 billion impressions.

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Newegg SummaryAI

AI Product Reviews & Descriptions: Newegg, the web-only consumer electronics brand built a generative AI tool that summarizes a product’s reviews into one succinct comment. Newegg displays this review, called SummaryAI, above the individual reviews.  It also displays “Pros” and “Cons” for each product at the top of the reviews section, taken from the published site reviews. These “Pros” are also displayed directly underneath the product image at the top of page as “Review Bytes.”

Use Cases

Can TikTok Help Save the Planet?

Memes of Production: EcoTok is a collective of environmental educators

Read More >

Domino's "Mind Ordering" App

Content Marketers Will Elevate Creativity: For the launch of Stranger

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Bounty Bar: From Controversy to Viral Campaign

Content Marketers Will Elevate Creativity: Mars Wrigley used the controversy

Read More >

Newegg SummaryAI

AI Product Reviews & Descriptions: Newegg, the web-only consumer electronics

Memes of Production: CARAT - Media Trends
Storytelling (Games & Cinema): Delloite TMT Predictions
Content Marketers Will Elevate Creativity: Brandwatch Digital Marketing Trends
UGC Gaming: Delloite TMT Predictions
AI Product Reviews & Descriptions: Brandwatch Digital Marketing Trends
AI In Gaming: CBInsights Emerging Tech Trends

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